Another business name (sorry)

[SpaceGirl]

I know, I know - we get them all the time. But I'm about ready to file for a trade name and sales tax license with the state... and would like some opinions on my chosen name before I get too far down the road. Y'all can serve as my sanity check (oh my gosh did I just say that)

Right now I do primarily candles but am going to venture into some B&B products as well, so I don't want a name that implies only candle sales (leaving the door open for more, eh?). I am not racing to sell lots or build a fancy website right away -- I'm more laying the groundwork so that when I am more ready the name (business name and domain name) are mine to work with. I did partner with a friend for awhile and did a very low volume of sales -- mostly at seasonal craft fairs or to co-workers -- so I'm not a novice but had not struck out on my own before.

So... after all that intro... the original name I chose was Mountain Lights, but the next iteration is Mountain Lights and Luxuries.

Feedback? Opinions? Blunt criticism?

[gmp]

I see where you are going with Mountain Lights and Luxeries, lights being candles & lux. being the bath and body? But for me it is a bit long, I prefer Mountain Lights.

[Tereasa]

whew.... I'm right there with you! Choosing a name can be very, very difficult. It's easier to help someone else, I think. I like the way 'Mountain Lights' sounds. I love simple, easy to spell names. Adding 'Luxuries' takes away some of the simplistic appeal, at least for me. I think Mountain Lights might be able to transfer over to B & B. If not, I think that luxuries is the best fit, as far as B & B. But maybe you could add a luxury thing into a tagline. Mountain Lights, bathing you in luxury. I suck at taglines. Wait, I kinda suck at business names too. Perhaps you should stop listening to me now.

How are you going to do labels? Do you already have a 'theme' decided? That always helps when choosing a name as well, I think. Picture how the entire line will look labeled, packaged and on display.

I wish you the best of luck, as I can empathize with the difficulty of your decision! Hopefully some of the more creative folks here will jump in and help you more...

[SpaceGirl]

Length of the name is something that concerns me, too. But these days, with bookmarks and browsers that "remember" website that you've been to, I was kind of hoping that the length issue isn't that much of one anymore. If I go with the longer name I'd list Mountain Lights and an aka so that payments (like checks at craft fairs) could be made out that way.

My theme.... well I can kind of describe it. NOT prim, NOT elaborate, NOT fussy or fancy. Mostly simple and elegant but every once in awhile I want to convey sheer indulgence. Especially with the B&B stuff -- treat yourself to something rich and creamy and nourishing because you are worth it. The candles are mostly solid and simple but with a little flair to them -- I'm incorporating siwrls into most of my containers and I'll probably get back into rustic pillars.

The logo designs we've been tossing around all revolve around a mountain in some way -- either with a flame in front of it or with some sort of embossed effect. And blue. Its my favorite color so it's going to be prevalent in any design I do. Hey -- it's my business, right?

Thanks for the comments so far!

[grama]

Mountain Lights and Luxuries I like. I never try to remember names anyway, just bookmark everything so the length does not seem like a problem to me. I can see a very pretty label using that name also!

[Wendy Shoofitz]

I like Mountain Lights and Luxuries also.