I am in Northern Indiana after living in Tampa for 12 years. I feel like I am doing an entire upheaval of my business. My preference is an upscale, spa, Jo Malone type candle. In Tampa, all of my candles were white regardless of scent with a very chic look and always sold in large apothecary jars with more tropical, spa, fresh/clean, and glamorous scents. When I look around up here I see more country, rustic, jelly or mason jar style candles for sale. I definitely get more of a request for bakery scents that I couldn't giveaway in Tampa, for example blueberry. ??? That being said, I am struggling with finding my niche because I feel like I am now selling something that I wouldn't be drawn to buy but then again why should I care if it is what they like up here and what sells -- or should I be trying to meet in the middle. I guess I am stuck between 2 worlds lol. I was drawn to the either the jelly or straight side jar because I can at least still put my labeling on it and fancy ribbon, whereas the mason jars are pretty limited with labeling. Thank you candybee for the info with what sells for you, i am sure the original poster will love this info!