How can we compete? Easy, we DON'T!!! Having bought my share of Wal-Mart (and elsewhere) candles because they smelled oh-so-good in the jar only to be majorly disappointed when I brought it home, lit it and could barely smell it I know the frustration of spending hard earned money on something that doesn't deliver what it promises. One day my mom brought home a handmade candle in Pomegranate, lit it and it scented the entire house. I have been a junky ever since even though we are just now getting into making our own. If their melts are the same quality as their candles you don't have a thing to worry about. If your customers are true candle lovers then chances are good they have already had many disappointing moments such as the one I described above and know that handmade is the way to go. Also, you get what you pay for. If people want to buy CHEAP Wal-Mart melts then they are going to get CHEAP Wal-Mart melts. OTOH, if people want quality melts that will scent their home beautifully in a variety of scents, then they are going to ask around and find one of us. They will pay more but the results will be worth it. HTH, Kellye