Velma

Thanks so much!  I'm really fortunate to have a graphic designer in my extended family who works for an ad/marketing company - there is no way I could have paid her going rate for my stuff!   My best advice to you is to list out qualities about who you are and what you want to present to the world with your products. I literally sat with a notebook and jotted stuff down.  My brand is  tongue in cheek, fun, irreverent yet accessible to those who do not necessarily  get the joke or pun.You will get there eventually! 

Sweet, yes, that is nice to have a graphic designer in the family. She's doing a great job. Thanks for the advice, there's a lot to do and consider when starting up a craft business. 

Cheers to a Happy New Year!