classiccandle Posted June 5, 2012 Share Posted June 5, 2012 Is it more marketable to make the "type" of lotion more prominent on your label or the fragrance? For example, if I have a lotion that contains organic aloe vera and shea butter, among other ingredients, and the fragrance is Sweet Pea and Vanilla do you think the customers would be more interested in seeing the fragrance emphasized or the organic aloe vera and shea butter emphasized?Would it be better to emphasize the fragrance and then have wording such as "enriched with organic aloe vera and shea butter"?I may be over thinking this.... Quote Link to comment Share on other sites More sharing options...
Kitn Posted June 5, 2012 Share Posted June 5, 2012 i would use the fragrance and then the enriched. jmho Quote Link to comment Share on other sites More sharing options...
blacktieaffair Posted June 6, 2012 Share Posted June 6, 2012 This is how I do mine, and I have variations of this label... depending on the ingreds, ( Some say Premium Vit E and Aloe Enriched Body Lotion Pink Sugar Type ) etc. Quote Link to comment Share on other sites More sharing options...
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