SoyKandles Posted June 25, 2007 Share Posted June 25, 2007 I'm having a hard time with how much I should charge for my candles when I sell them wholesale. I need to raise my prices and haven't for some time because I was afraid to. I know that's dumb, but I thought if I raised my prices that I would lose customers. Well, it's either down to losing customers or not making much money on my candles!! I cannot continue to make them and not make very much on them. I could have a different full-time job and make more money than this!!Would someone be willing to share what they charge wholesale for the following sizes?10 oz. apothecary18 oz. apothecary (or 16 oz.)26 oz. apothecaryI would appreciate your help here -- I'm very frustrated!! Quote Link to comment Share on other sites More sharing options...
Violetsexoticcandles Posted June 25, 2007 Share Posted June 25, 2007 Hi, The general rule is to add 20-30% for wholesale and up to 50% for retail. That's what I read and what I charge on my website, for the most part. Tarts generally cost less so I charge less...Hope this helps!Violet Quote Link to comment Share on other sites More sharing options...
Jodi Posted June 25, 2007 Share Posted June 25, 2007 i do 50% off retail prices with product minimum not a price minimum Quote Link to comment Share on other sites More sharing options...
Beth-VT Posted June 25, 2007 Share Posted June 25, 2007 Violet, not sure where you read that but it is far from the norm.Standard rule is that your wholesale pricing is double your cost, retail pricing is at least 3x's your cost. However, I prefer 4x's for retail, as most shop keepers will double your cost to them for their own retail. If you do your own retail as well, it's not wise to undercut your wholesale acct's by that much. Quote Link to comment Share on other sites More sharing options...
HeavenScentU Posted June 25, 2007 Share Posted June 25, 2007 You can talk with almost any merchant and they always do the 50% off retail. Add your total cost to make one candle and double it. That is your wholesale price. The merchant will than double it. Quote Link to comment Share on other sites More sharing options...
malaki Posted June 25, 2007 Share Posted June 25, 2007 i always double my cost price. and 4x for retail. Quote Link to comment Share on other sites More sharing options...
so-soy Posted June 25, 2007 Share Posted June 25, 2007 Violet, let me get this straight, if you only add 50% for retail then if you have a product that costs say, $2.00 add 50% of that, you are only selling it for $3.00??? Really? If I understand you correctly, then dang you are giving your stuff away...not even making money to cover your cost, let alone any profit. Maybe I didn't understand you correctly! I do the same as the others here, x2 for wholesale and x3 or 4 for retail... Quote Link to comment Share on other sites More sharing options...
SoyKandles Posted June 26, 2007 Author Share Posted June 26, 2007 Sounds like people do this all different ways!! I have been doubling my cost for wholesale and then I leave it up to the customer on what they want to charge. I've noticed that some double the wholesale cost and others add a percentage. Another grief is charging for my labor! My candle price is high enough with just my materials, but I do add a little and call it labor.Anyway, it's a battle to figure wholesale prices!!Thanks everyone for their response! Quote Link to comment Share on other sites More sharing options...
crisanns Posted June 26, 2007 Share Posted June 26, 2007 I have found that usually 2x cost works good for wholesale and anywhere from 3-4x cost works for retail and 5-7x cost works for fundraisers depending on the % of sale given to groups Hope this helpsNeil crisanne's Candles & Gifts Quote Link to comment Share on other sites More sharing options...
SoyKandles Posted June 26, 2007 Author Share Posted June 26, 2007 Thanks Neil for your response. Looks like what I was doing is what I should stick to.Wow, 5-7 times for fundraisers?!! That's a lot! I don't think in our area people would spend that much for a candle, etc. Quote Link to comment Share on other sites More sharing options...
crisanns Posted June 27, 2007 Share Posted June 27, 2007 I charge that much so each school or group makes a 30% profit and I make some too we do great with our fundraisers in fact a school team call today to start one now till school starts Neil Quote Link to comment Share on other sites More sharing options...
Violetsexoticcandles Posted June 27, 2007 Share Posted June 27, 2007 Hi,Hmm... I always thought it was double the cost for retail.I had to adjust my prices considerably to get retail shops' interest, though. So now my prices are approx. 70% higher than cost. Then I give a 40% discount for bulk wholesale orders. I do make some money, but forget it when it comes to ebay. I don't know how anyone can make $ on there! Anyone know? LOL.Also, I'd be interested in what everyone else charges. Anyone have websites they'd like to share?Thanks! Quote Link to comment Share on other sites More sharing options...
crisanns Posted June 27, 2007 Share Posted June 27, 2007 I just went on my candle prices since wax went, up ser charges for gas on shipping so now I sell the 8oz jelly jar (my biggest seller)for $10.00 , 2for $18, 3for $27, 5for $45 and they still sell great Neil Quote Link to comment Share on other sites More sharing options...
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