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Need serious help w/ men's line


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I have a wholesale account at a florist that has requested numerous times for a men's line. She is doing well with the women's line. I have no idea what to create for men. I do not currently make soap, although that is a thought for down the road. I can figure out what scents. My problem is like is there a way to make after shave lotion, or do I use the same body spray I do for women, to make a mans spray? I also thought about some type of cologne but wouldn't that be expensive (ordering glass bottle and such)?


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