Hi, I have been in web design for about 5 yrs now and would like to give you some honest advice on your site. The single most important thing you are trying to build with your business is trust! Therefore your customers and clients need to have trust in you to handle their transaction including their credit card information and personal details. Without that trust your site (and your business) will not succeed! First of all I would lose the Bkg entirely...can it! It distracts the eye and makes the site look amateurish at best! Nothing personal, I like abstract Bkg and darker colors too, but this type of site will not produce the results your looking for! When it comes to ecommerce...white is right, there are a ton of statistics and studies to prove it. If you need some abstract elements in the design to make it into the style or imagery you need, keep it subtle and keep it to the outer edges of your Bkg. Your shopping pages should always be clear concise and to the point. Everything on this homepage is competing for attention and detracts from the purpose of this website. Remember people are creatures of habit! And you have about 3.5 sec to peek their interest before they go on to another candle shop, and there are many. If you need some more help just ask!