StanfordP

I’ve done giveaways on Instagram with mediocre success. And, when I say mediocre, I find a semi-successful influencer (~5,000-10,000 followers) willing to try my product, and then have THEM do the giveaway on my behalf. I get the new followers and brand exposure, and someone else does all the work (minus the work spent making the candle, of course).

On 10/16/2018 at 7:06 AM, Paintguru said:

So does anyone have an example of a descriptive "story" they use?  I'm trying to imagine an example.  I do like the idea, as it gives the candle a little life of its own.

Hey everyone — I’ve been following along on posts for a while. I guess, now, I’m feeling more comfortable to contribute. Anyway, I use stories to describe all of my scents. I find that the stories don’t necessarily sell more candles, but it creates an image and allows my customers to connect with the products on a different level. 🤷‍♂️

So here’s one describing my Lavender Patchouli scent: “It’s been a long day at work—then off to the gym and a needed shower afterwards. Finally home, you head straight for bed, tumbler of vermouth in hand. The patchouli from your shampoo mixes with the smell of bitter herbs from your glass, while the window open to the night air lets in the quiet, soothing rush of distant traffic along with an equally faint musk. You can practically feel yourself unwinding.”

And, Campfire: “Laughter matches the crackling of the fire in bursts of clove and saffron; you take a step back to rummage for more fuel and in the process, the spice mellows into amber and cedar. You stretch into the dark to drag a larger log closer through freshly-fallen autumn leaves, adding the scent of patchouli to the air. It falls onto the flames with a satisfying thunk and the bark sizzles and smokes. Time for ghost stories.”

The stories are only on the website. I’ve thought about printing them on the labels, too, but I’m a fan of clean labels... for now!

Cheers,

Stanford