I get a lot of my online sales from repeat customers that buy my stuff at shows but don't live in the area! I sell at a local fabulous hotel as well and I get a lot of re-orders from all over the country from that one spot. It is really hard to get enough customers online and enough traffic to do well. Just type in "handmade candles" or "handmade soap" to see how many other people are doing it online. Jill