We DID serve alcohol (wine and beer) so folks would feel a little more free to loosen their wallets And they did! Ours was around Christmas though and was truly more of a "party". We had the products set up in the living room and all the snacks were kept to the kitchen and dining room. So once people were done shopping, they kind of got out of the way and went to the dining room. Worked great and was very successful. Good luck!