2018 is the year I start my soy candle business. This will be my 2nd business. The first I owned for 8 years and just grew tired of. So I sold it! And here I am.
So for the question: How did you choose the overall look/feel of your brand?
I know "they" say to give the customer what they want. I feel that my area would want mason jars and a burlap bow.
The internal-me dies a little every time I think of a burlap bow. (no offense to the burlap, mason jar makers.)
When I think of my brand it has a clean, clutter free, basic font type of look. No dyes/colored wax.
Being in the deep South I feel like I need a cotton boll on the lid to get in any local retailers.
So..do you do what the area feel is or step out and do what is more you?