Well, this is what I do...
4.88 x 2 = 9.76 that is wholesale.
4.88 x 3 = 14.64 that is LOW retail
4.88 x 4 = 19.52 that is HIGH retail.
I stay towards high retail, but more than low retail. I would not sell that candle for less than 15.00 each or 18.00 each or 2/35.00.
Alot depends on what your market will handle. Some people can only get 5.50 for a jj and others can get 8.00 or more for the same jj.