FYI, I don't mind the initials of ASS though if you aren't comforatable typing them, you could spell out the short name of A Scent Shop or A.S.S. I also have received a couple emails from those who've wondered if I realized what my new initials would be when I chose my name, and the answer is, yes. Having the name A Scent Shop was more important to me than not taking the name due to the initials. Besides, it's a name everyone seems to remember and talk about, which is a good thing. Oh, the only thing I ask is could you please add (formerly Scents for Soy - SFS) for those who do still refer to my company by that name?