FAT ELVIS

You candle makers. All you see is wax and FO, you totaly missed that it comes in a red and silver gift box. Hence the big price.

It's not that people don't understand what handcrafted is. People don't know when Christmas is. They are surprised every year that it sneaks up on them. It's almost as if you can hear them thinking to themselves "it can't be on the 25th again this year, that's when it was last year."

If you put up a sign or have little cards the customer can pick up and take with them it lets them know at the time of the sale that they can mix and match. If you put the slip in the clamshell they might not see that until they get home and by then they have left the store and don't have the opportunity to buy other scents until they make a return trip to that store. consider doing both. That way if they didn't see the sign you still have a chance to get them once they get home.