I took a class at a local college called Business Practices for Gift Basket Designers. One of the materials our teacher provided us with was a basic gift basket pricing strategy which is what I use. This is the formula: -add total cost of products, container, and supplies (cell, shrink wrap, bow) -multiply total cost times 2 -add price and labor to get retail cost (standard labor was 20%) -multiply total retail price by sales tax percentage -add sales tax to total retail price Hope this helps.