Well, that a nice thing. To get a small store in a mall. But we have plans to start our own store soon, only that we don't have the right finance for it now. And that's why, I was searching for a cheaper mode of advertisement. However, I had made up my mind, to go with direct mail marketing and a friend suggested me to do it from Troi Mail Services, here in Toronto. I did a bit of a search in their site and found that they have flyers and postcard services too. http://www.troimail.com/services/flyer-postcard-and-newsletter-distribution/ Now I'm confused whether to go with direct mailing or postcards. What do you guys say? Anyways, this is just for the beginning and then later, probably after a year, when the store is ready, we could go for a better advertisement option.