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Hi All...it's been forever...got a packaging question

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Just a ? about packaging..I don't make primitive candles so this is just about general packaging...Many of the board members here package their soaps and candles very professionally, I can't tell the difference between those makers and mass producers candles..just wondering...I did the whole laser labels and pricey jars pkg'g but I'm finding that my sales went down because buyers didn't get the idea that they were hand poured and not mass produced...do you think a hand poured candle whether jar or pillar should look a little more small cottage craft looking or a slicker design? I don't think this applies to prim at all because of the whole rustic look of grubbies and drippy stuff...but for regular jars do you think that packaging makes that much of a difference?

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