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Sometimes YouTube suggests incredibly helpful videos. Today was no disappointment. Imperial Stock Ranch of Oregon shared their business model changes to shed the low return practices reliant upon volatile commodities, to become profitable through value added niche marketed products. I watched it several times and thought of different things each time. 

the bullet point summary of their successful plan below is simple, succinct and powerful!

The multi sense packaging truly appeals to me, as is the super simple label. One label/tag for everything makes great use of economies of scale at printers. 




as so many new people enter our smelly realm, how we approach the market can mean the difference between ongoing business strength and success, and barely leaving the starting gate. How do you differentiate yourself within the market?

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