How many scents do you carry for candle and wax melt company?

[soylights]

Hello! We relaunched what used to be a hobby candle business this past January and it's been full steam ahead! I notice some companies offering less options than others and wondering if there is a strategy to this. We currently carry 21 scents and try to keep them balanced to have about 3-5 scents per collection. I would like to add a few more and maybe rotate them by season. 

 

I'm curious, how many scents do you carry?  

 

 

[BusyBee]

I started out with 5 scents, and I was planning to add 1 or 2 every year.  But I am still doing 5 scents where I have switched two scents instead of adding them.

 

I guess answer to your question all depends on our targeted market and our operation type.  21 scents for my operation would be way too much, but it would be not enough for someone with store front.  And, I feel that candle makers at fairs would need about 8 to 12 scents.  

[bfroberts]

I keep about 20 options on the shelves at all times, although many of those are changed seasonally.  For wholesale, I let the client choose from a list of approx. 80 scents.