TallTayl Posted January 6, 2021 Share Posted January 6, 2021 From a fragrance supplier: Inspiring Trends in the New Reality The global pandemic disrupted every aspect of our lives including the fragrance industry in more ways than we imagine. As consumers adjust to the new reality, we bring you the top trends that will be most influential shaping the fragrance industry in 2021 and beyond. Here’s a sneak peek into our curated predictions. Essential WellnessHolistic wellness and self-care will be a key focus and top of mind for consumers. With stress levels at an all-time high, consumers will shift back to trusted, safe, reliable fragrances for comfort. Consumers find clean, serene fragrances to be both soothing and reassuring. Trendsetters: Colourpop, CND, Jo Malone Conscious FragranceConsumers will be more deliberate with their spending and seek ethical, transparent, purposeful brands. While animal-derived ingredients have been phased out of perfumery, consumers are now more conscious of vegan fragrances and seeking products that explicitly calls this out. Vegan fragrances will include more woody, warm notes. Trendsetters: Raw Sugar, Kiko, Otherland Reimagined FormatsConsumers have become more in tune with the environment and the waterless movement is powering some of the innovation behind solid formats with a reimagined look to captivate audiences. From fine fragrance to personal care products, brands are elevating solids providing opportunities in impactful scent delivery. Brands get playful while layering floral and citrus notes. Trendsetters: CHANEL, Garnier, Diptyque 1 1 Quote Link to comment Share on other sites More sharing options...
ShelleyF Posted January 6, 2021 Share Posted January 6, 2021 46 minutes ago, TallTayl said: From a fragrance supplier: Inspiring Trends in the New Reality The global pandemic disrupted every aspect of our lives including the fragrance industry in more ways than we imagine. As consumers adjust to the new reality, we bring you the top trends that will be most influential shaping the fragrance industry in 2021 and beyond. Here’s a sneak peek into our curated predictions. Essential WellnessHolistic wellness and self-care will be a key focus and top of mind for consumers. With stress levels at an all-time high, consumers will shift back to trusted, safe, reliable fragrances for comfort. Consumers find clean, serene fragrances to be both soothing and reassuring. Trendsetters: Colourpop, CND, Jo Malone Conscious FragranceConsumers will be more deliberate with their spending and seek ethical, transparent, purposeful brands. While animal-derived ingredients have been phased out of perfumery, consumers are now more conscious of vegan fragrances and seeking products that explicitly calls this out. Vegan fragrances will include more woody, warm notes. Trendsetters: Raw Sugar, Kiko, Otherland Reimagined FormatsConsumers have become more in tune with the environment and the waterless movement is powering some of the innovation behind solid formats with a reimagined look to captivate audiences. From fine fragrance to personal care products, brands are elevating solids providing opportunities in impactful scent delivery. Brands get playful while layering floral and citrus notes. Trendsetters: CHANEL, Garnier, Diptyque Thank you for sharing this TallTayl I hope it doesn't go like this because I don't like clean fragrances. The fragrances that I use are very strong. I don't like the companies that sell scents that seem natural. For example candlescience clean scents I am not impressed with at all. I don't like Northwood either because it remind me of clean Scents and no throw. I also make a lot of Bakery laundry fruit fragrances and I do not concentrate on nature fragrances as much. I do make all kinds but I hope it's not going this way because what am I going to do? We might have to sell stuff that we hate? People that I sell to like a lot of Bakery and they wanted very strong and they have never asked me if it's natural at all. This is a very good information that you have shared and I do appreciate it and I am checking it out to see what I need to do. 1 Quote Link to comment Share on other sites More sharing options...
kandlekrazy Posted January 6, 2021 Share Posted January 6, 2021 Thanks for the info, always interesting to see if market trends match my area. I guess I'm not personally trendy, all I seem to want to smell is citrus. This has been throughout 2020. Every candle & melt I made for myself or bought was either straight citrus or it was the main scent. Burning berry lemonade right now. 1 Quote Link to comment Share on other sites More sharing options...
TallTayl Posted January 6, 2021 Author Share Posted January 6, 2021 2 hours ago, ShelleyF said: Thank you for sharing this TallTayl I hope it doesn't go like this because I don't like clean fragrances. The fragrances that I use are very strong. I don't like the companies that sell scents that seem natural. For example candlescience clean scents I am not impressed with at all. I don't like Northwood either because it remind me of clean Scents and no throw. I also make a lot of Bakery laundry fruit fragrances and I do not concentrate on nature fragrances as much. I do make all kinds but I hope it's not going this way because what am I going to do? We might have to sell stuff that we hate? People that I sell to like a lot of Bakery and they wanted very strong and they have never asked me if it's natural at all. This is a very good information that you have shared and I do appreciate it and I am checking it out to see what I need to do. My mantra is to make what I love to make and people of similar minds will continue to love my stuff. I gave up on trying to please trend followers. The herd mindset changes with a whim. Make what I love in case I need to use the product myself to use it up 2 Quote Link to comment Share on other sites More sharing options...
TallTayl Posted January 6, 2021 Author Share Posted January 6, 2021 5 minutes ago, kandlekrazy said: Thanks for the info, always interesting to see if market trends match my area. I guess I'm not personally trendy, all I seem to want to smell is citrus. This has been throughout 2020. Every candle & melt I made for myself or bought was either straight citrus or it was the main scent. Burning berry lemonade right now. I LOVE citrus scents too. I try others but always end up back with clean citrus notes. 1 Quote Link to comment Share on other sites More sharing options...
ScentGalore Posted January 6, 2021 Share Posted January 6, 2021 Quote Consumers will be more deliberate with their spending and seek ethical, transparent, purposeful brands. It‘d be interesting to know how many brands actually work ethically, transparently etc instead of just claiming to do so for a good image. Thank you for sharing this! 2 Quote Link to comment Share on other sites More sharing options...
TallTayl Posted January 6, 2021 Author Share Posted January 6, 2021 19 minutes ago, ScentGalore said: It‘d be interesting to know how many brands actually work ethically, transparently etc instead of just claiming to do so for a good image. Thank you for sharing this! I have often wondered the same. In the end, I run my business that way and treat my customers as well as I can. Most do notice and appreciate it! The harder I work at it, the luckier I seem to get ❤️🥰 3 Quote Link to comment Share on other sites More sharing options...
Laura C Posted January 7, 2021 Share Posted January 7, 2021 That is an interesting article and it's good to be in the know but remember it is marketing and advertising. Is what they say really true or is it what they want to be true? You can't be sure but time and sales will tell. I don't buy into to all the "hype" they talk about. 🕯️ 2 1 Quote Link to comment Share on other sites More sharing options...
TallTayl Posted January 7, 2021 Author Share Posted January 7, 2021 3 hours ago, Laura C said: That is an interesting article and it's good to be in the know but remember it is marketing and advertising. Is what they say really true or is it what they want to be true? You can't be sure but time and sales will tell. I don't buy into to all the "hype" they talk about. 🕯️ My followers definitely fit neatly into many of their observations. Minimal packaging using solid formats has always been my niche. Sales of those items have measurably increased in recent months. Zero waste and vegan are both hot searches. With increased online shopping, scents that people are already generally familiar with is a great lead in to growing them into new happy customers. Once they order, they become brave enough to try the weird fantasy blends that the existing base already loves. This past Holiday season items people sought out items with nostalgia and authenticity. Certain items I have made and sold for a decade brought more new customers than I have ever seen before. Online sales of those made up for the entire lost Faire season between Thanksgiving and Christmas - without having to sit at a fair grounds. Watching those brands identified in the OP, it is easy to decide what I want to focus on next to grow lines that make sense and are in demand. If the demand is already there half of the battle of selling them is already won. 1 Quote Link to comment Share on other sites More sharing options...
Laura C Posted January 7, 2021 Share Posted January 7, 2021 Makes sense @TallTayl and from a business perspective you would know more about it then I would, LOL. I guess I could just say I'm not part of their target market. 😄 Quote Link to comment Share on other sites More sharing options...
Testing123 Posted January 20, 2021 Share Posted January 20, 2021 I've noticed an increase in celebrities and social media influencers releasing candles and candle lines. Quote Link to comment Share on other sites More sharing options...
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