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Let’s talk a second about Staying on Brand. When we first start out how many of us have it all figured out? Definitely not raising my hand on this one! I started with soap. Just soap. And a nice workshop full of odd sized wood with which I made molds. Lots and lots of molds. My first outing my soap was naked in displays. I chose to package and add a label with ingredients and scent at point of sale. Well that didn’t go so well. With any more than one person in line there was a bottle neck. As as I tried to figure out what packaging would work I noticed something. If I threw my soap on a table with soap from every other seller at that market I would not be able to pick mine out of the pile easily. If I couldn’t then how on earth would my customers? Likewise when having to select packaging for random sized soap things got expensive quick. And every mold used a different amount of soaping oil, fragrance, etc. shipping to the poor suckers who took a chance on me early on was chilling too since no two bars were quite the same dimensions. Then it hit hit me hard: Standardize! Standardize dimensions, swirls, decorations, etc. and choose those dimensions based on how many I needed to fit on market displays to sell the most along with how many could fit into the most flexible mailers so customers would easily predict their order size and shipping cost. Bingo! This notion carried on to candles. Having too many variations of size and shape created a testing and manufacturing nightmare. Too many sizes of the same scent took a load of shelf space and invariably someone wanted another size. When I cut down I sold MORE! Glorious sales and more profit from not having so many things to choose from. today, my customers can spot an imposter from across the way and remain very loyal, for which I am eternally grateful. How about you? Can your customers easily identify your items in a sea of others available?
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I have a new company name and logo. A website and online store are in the works. Check out my new logo and company name here: https://logojoy.com/s/22958473 I'll take all the feedback you can give. Good, bad, horrible. Hit me hard. I don't think I misspelled the name of my own state, but check behind me just in case.
