KJohnson: The other side of the coin, aka food for thought After three years in retail, I lost my storefront. During that time, I never had to dip into my personal funds. Sales always covered business expenses. The key, I believe, was that I positioned my candles/tarts as an accessory to a variety of product offerings....an add-on sale of sorts which, in reality, was my main product line. Initially, I was devastated. My married daughter offered to send my landlord a thank you card for putting me out of my misery. At that time, I had no clue I was miserable. My husband offered to draft building plans for a shop on our property....plenty of acreage and no zoning issues. In Kristine's Shower, a fellow CT board member, generously emailed me her wholesale info. Within three weeks I had five wholesale accounts and consigned with two shops. It's been six months, and I have no inclination to return to bricks and mortar. In 2008, I plan to discontinue all shows except charitable events which benefit the community in which I live. While I agree with all of the other responses to your question, I thought another view may be helpful. While it is possible to have a profitable storefront from the first month you hang the Open for Business sign, you can easily become so consumed that it's years before you realize that you have become oblivious to almost every aspect of your life except wax, wick, etc. Wishing you the best!