There are really several ways to price a business. Theres Book value: current value of assets - liabilities Earnings multiple: take your yearly profits and multiply them by some number Discounted cash flow: most complex method that involves projecting the company's cash flows out into the future (10-20 years) and then using a discount rate that corresponds with the desired return on investment and discounting those cash flows to present value For businesses like ours, you'll want to use either book value or earnings multiple. For the earnings multiple method, multiple your average yearly earnings by a number between 1 and 2. That's about that price someone would be willing to pay for a small candle business. If you're not turning a profit or a turning a very low profit, use the book value method instead. Then when you talk to potential buyers, emphasize to them how you came to your price and why its a good deal. If you use book method, don't talk about profits but instead emphasize that they're getting a fair deal on the equipment, inventory, etc. If you use earnings multiple method, emphasize how quickly they'll make back their initial investment (i.e., 1 to 2 years). If all else fails and your business is large enough, you can contact a business broker in your area. I'm sure there are several in Texas.