It is similar to the 76° and the virigin. It has a bit more body than the 76°, but it isn't like palm oil. I use it in lip balm, lotions, creams, and body butters. It will make a softer product if you replace shea butter with aloe butter. If you adjust your formulation, or it is too viscose to begin with, then the replacement is fine. Andee blog.thesage.com