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JeffersonB

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  • Website URL
    http://www.candlemakingconnection.com/

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  • Makes
    candles
  • About You
    I made my first candle in my grandmother's kitchen using canning wax. In some ways, those first ones are still my favorites. I think that has to do with my grandmother being there.

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  1. By their nature, candles will always require some "maintenance", or at least attention. For example, none of us would advise anyone to leave a candle burning in a room with no one in it. Having said that, I agree with LuminousBoutique that the typical person just wants to light their candle and enjoy it. I think one of the advantages of candles crafted by a candle making enthusiast vs cheap mass-produced candles is that we put a lot more time trying to get the wicking right, so the customer is more likely to have a candle that burns well with the least possible maintenance. Educating our customers about this will help them appreciate our candles even more. BTW I think one answer to the proper length to trim a wick is to trim it to the point that the end of the wick is in the edge of the flame. Although we take the curve of a burning wick for granted, this was actually a technological advance. Wicks these days are woven so that they curl as they burn, which places the end of the wick in the heat of the flame, making it somewhat self-trimming.
  2. I think the sign idea is excellent, and I like your example. I also agree that having an 8x10 for each scent is probably too much. How about one large sign explaining that all the candles aren't displayed because of the heat issue and then a smaller one for each scent. The important thing is to test in the marketplace - try different things, talk to your customers and adjust according to what works. Michael Masterson has written some good books on finances and business. One is Ready, Fire, Aim. It doesn't apply directly to most of us selling a few candles as a sideline, but there he teaches some good principles. One point he makes is that the prime objective of a beginning business is to make sales and you need to test your ideas in the marketplace as quickly and as inexpensively as you can. I hope you sell out every time.
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