Congrats on the site!! It's obvious alot of work went into it. I'm lucky to spell correctly in English! I couldn't imagine 2 languages! The only thing that really stood out to me was the soap references. The average consumer hasn't a clue as to what HP or CP is - and quite honestly, most could care less. Does it look pretty, smell good & bubble... I found it was hard to drop the industry acronyms, out of sheer habit of using them. Have you decided on a shopping cart yet?