I bought one of these from my friends store a few years ago. I usually don't spend that kind of money on bath bombs but it was before I knew what they were and how to make them myself. The minute I saw them, I had to have one. They had them displayed unwrapped in these big beautiful jars in a self serve set up. They had these cute little bags to put them in and inside was a little card listing all these pampering ingredients, tellin me how much I deserved it. It worked, I convinced myself that I needed it and didn't care what the price was : ) I expected it to be phenomenal, but was really disappointed when I actually used it, it was nothing special at all. I will say, it was really pretty though and that's what sold me on it plus like I said it was before I knew all about bath bombs and the whole concept sounded so cool to me at the time. You're absolutely right, it's the marketing for sure.