Thank you, NightLight and TallTayl. Yes I'll definitely get some better lavender - I even wanted to have my own lavender farm! So I might source it from a farm upstate. I'm not sure which lavender but I'll try several kinds.
Ok, I won't add extra fragrance to the wax :). I just want to make something that smells like the high-end candles and I was thinking it was the quality of the FO that's not working, but it could be the wax. I'll keep playing around with all until I achieve a good candle but FYI, I don't plan to pour each candle myself - I'm worried about not making these correctly and would prefer a professional - candle manufacturer - to make them after I figure out the scent profiles and wax.
However, having a lot of trouble finding someone to do a small MOQ since I would just be starting out. Candle makers are asking for 300 - 500 per scent. With 5 -10 scents in my collection, that's running $30K + and I don't even know if I can sell a single candle, so...sigh. Getting a bit discouraged. But will keep at it. If you know of anyone able to do small runs please let me know.
Thanks again for all of your help. I'm happy to give marketing/advertising advice as this is my area of knowledge. Feel free to DM me.