I would like to start of by saying that I am fairly new to the candle making game. Unlike some seasoned veterans I barley have a year under my belt making candles and wax melts. However, with the risk of sounding prideful, I make good products. My HT and CT are strong and I have a set process that gives 90% sucess (avoiding major issues) when it comes to production. That being siad, the other 10% lies in the look of the candle.
I use soy 464 for my candles and 494 for my melts and each frost. I understand that it is because it is natural and that is what soy does however I can't help but question if someone would want to buy a candle with it.
Personally I would be okay with it because I know the quality of the candle is maintained in its most principle level (the scent) however the average consumer might not know that. For the bussiness owners out there, what is your take on selling these 'imperfect' candles?