Right, or do you just have a URL that points to your Etsy store and call it a day? I assume the main point of having your own site is to save on the listing fees that Etsy charges, and of course, the ability of someone to stumble across you via "Googling". Perhaps it depends if one plans to generate business locally via craft fairs, farmers markets, etc., where customers can reorder via the website, or if one plans to simply run online and generate customers from Etsy/Amazon.