This is terrific advice-I am just wondering if there are some particular things that must necessarily go into a luxury candle. I mean, if we buy cheap fragrance oils at a discount store, thin glass, and low-quality wax, we would not have a luxury candle. So, aren't there some things that are necessary for a high-end candle (in addition to marketing/design)? Or are you saying that basically the quality of good materials doesn't differ from one to the other so much.